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Award-Winning Fly Rod Delivers Peak Performance in Demanding Conditions A unique rod series designed for apex saltwater fly anglers, the new G. Loomis NRX+ T2S boasts an unparalleled fusion of materials, technology, and innovative design features that unite to elevate angler performance under the most challenging conditions. These are the...

Technology-infused Fly Rods for Apex Saltwater Anglers   You don’t pick tournament days; tournament days pick you. While anglers can’t control environmental factors like wind, tide, and light, they can enhance their own effectiveness. With leaderboard glory on the line, clear a path to victory with rods forged to crush...

New Bass Series Offers Anglers a Competitive Advantage Success on the water requires versatility. Bass may respond to squarebills at first light, pivoting to Carolina rigs by midmorning and Ned rigs after lunch. To catch fish all day – every day – anglers need a comprehensive selection of handcrafted, precision-balanced...

Feel Connected with the Most Advanced Bass Fishing Rods Ever Designed Anglers are only as good as their tools. What separates contenders from pretenders? The rods they use to cast farther, detect structure and strikes better, set hooks harder, and fight fish with more authority and power than any other...

By Luke Clausen Lipless crankbaits fly under the radar, guys simply just don’t throw them. For years, I fished rods that were too powerful to effectively fish crankbaits. It really got tired, and even worse, you could never rip the grass off the bait during the retrieve that ultimately resulted...

Having pursued this iconic species for over two decades, it never ceases to amaze me just how adaptable and versatile striped Striped bass Bass have become. In their wild natural state, Striped Bass are an anadromous species and spend much of their adult life feeding and migrating with seasonal water...