Lifestyle

G. Loomis Pro Finishes in 14th Place — Jeff Gustafson ended up having a better tournament than he expected at Pickwick Lake, finishing the event in 14th place. Gustafson caught fish on various baits and techniques, most of which he outlines in this video, including some footage of his fish...

New film featuring Elite Ambassadors Jared and Brandon Cyr — Dive into the lives of fourth-generation Florida Keys fishing guides and G. Loomis Elite Ambassadors, Jared and Brandon Cyr. “On Flats and Family,” produced by our partners at Costa, explores the Cyr family legacy and their dedication to family, guiding,...

Top Pre-Spawn Tackle Setups — It’s April, and while much of our water up here in Northern Minnesota is still frozen, we’re beginning to see some ponds and smaller water open up. Right after ice-out, the fishing heats up super quick. Fish are in hardcore pre-spawn mode and will push...

In Adapt, we take a look at the sport of fly fishing through the eyes of three very unique anglers. Emily Dmohowski (Vail Valley Anglers), Josh Graffam (Umpqua), and Rick Mikesell (Trouts Fly Shop) address how they continually adapt to the changing culture of fly fishing. Whether it’s waking up...

— Turning Decisions Into Success with GCX —Follow us during a day on the lake with two G. Loomis college anglers — and twin brothers — that crack the books, at least on trophy Lake Lanier spotted bass. Blessed with a gorgeous morning, Jake and Sam gave us the game...

— 5 RESPONSES YOU SHOULD BE TRYING TO TRIGGER — Pursuing steelhead with a fly is in many ways an anomaly. We are trying to entice a fish, which ostensibly has no appetite, to hunt down and attack an artificial object that often looks nothing like anything swimming in the...